Media & Advertising Kit
Ontario’s largest audience of beer, cider, and spirits lovers
Views per month
Visitors per month
In 2017 OBN served 5.1 million pages to 1.2 million visitors
In 2016 OBN served 3.6 million pages to 820k visitors
Industry leader (digital or print) in tracking Ontario brewers, cideries and distillers
Top Pages by Views:
Top traffic sources:
1. Search (Google)
Audience Ranking by City:
OBN In the Media
Ad Pricing & Packages
Reach an all-Ontario audience
Monthly and ad hoc performance reports
Run multiple ads concurrently
Tailor ad campaigns by length or to budget
Ads are served and tracked by a fully featured ad system
|Zone: Sidebar A|
|Zone: Sidebar B|
|Quarterly Mailing List|
|For Industry & Suppliers – Reach the inbox of nearly 2,400 verified brewery, cidery, distillery and beverage professionals and decision makers through OBN’s Quaterly Beverage Update, emailed at the end of every quarter. Email dates are: April 1, July 1, October 1, and January 1.|
|#||1 Quarter||2 Quarters||3 Quarters||4 Quarters|
|OBN MarketCentre Listing|
|The new OBN MarketCentre is Canada’s comprehensive suppliers and services directory for the brewing, distilling, cider-making industries.|
|#||6 Months||1 Year||2 Years|
Custom packages and pricing are available upon request.
What’s an ‘Ad Impression’?
An ad impression is the number of times your advertisement is fully loaded on our Web site for readers to see.
How are my ad impressions guaranteed?
Our ad system tracks and monitors your exact ad impression amount and runs until that quota is exhausted.
How long will my ad run?
Your advertisement will display until it has loaded all the impressions you have purchased. Depending on daily site traffic and other rotating advertisements in the same ad zone, it can be difficult to estimate the exact duration.
Can I run animated ads?
Can I change my ad artwork at any time?
Do you have ad performance reports?
Yes! Our ad manager generates these reports. They can be provided at any time.
What is a good CTR / Click-Through-Ratio?
A click-through-ratio (CTR) is the amount of impressions compared to the number of ad clicks.
In general, a healthy CTR is anywhere between 0.2-0.25% (Outbrain, 2017)
When creating an advertisement image, consider showing as much information about your product, service, event, etc., as possible – Even if a reader doesn’t click on your ad, they can still see and retain all the pertinent information. E.g. An ad for a beer festival might show the location, address, date, and time – or – an ad for a new beer release might include the availability date, the IBUs, ABV, style, and where it can be purchased.
Questions? Ready to go? Email us and we’ll get you going right away. We accept Interac e-Transfer or cheque. Thank you for considering the Ontario Beverage Network!