Posted August 8, 2012

Ramblin’ Road Brew Farm Opens Soon

Via Simcoe Reformer –

DELHI – A name has been chosen for the beer label that will be produced at the Picard microbrewery near Delhi.

The brewery has decided on the label “Ramblin’ Road – Brewery Farm.”

John Picard, general manager of Picard Foods, is working with a branding company from Toronto to finalize the design that will appear on the bottles of beer once they are produced.

The process has taken quite some time to hone in on a name for the beverage.

“We’ve been through a whole gamut of names,” said Picard, noting many of the names the company liked were already in use.

The packaging will also include the Picard name, but will prevalently feature the “Ramblin’ Road” insignia. They wanted the beer to be able to stand independently from the snack food business.

The name is also a nod to the brewery’s location.

“We’re off the beaten path a little bit,” explained Picard, especially for beer enthusiasts traveling from outside of Norfolk County to visit the facilities. The microbrewery is located on Swimming Pool Road.

Picard also wanted to create a name that was simple and would roll off the tongue, like many other popular top selling beers.

The brewery hopes to begin production of a traditional lager by the end of August.

“We want to experiment more,” said Picard, while the company awaits official approval from Norfolk County council.

Eventually they will add an India Pale Ale, signature beer and another variety of ale, which should all be in production by November if there are no further complications.

The facility will also feature a production line for the manufacturing of kettle-fried potato chips, which will be branded with the Picard name and sold within the retail stores.

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