Beau’s Steve Beauchesne joins high-profile brewery promotion session at Denver CBC
Vankleek Hill, ON – Beau’s All Natural Brewing Co. this week announced its founder, Steve Beauchesne, will join a high-profile panel of speakers in a seminar covering the essentials of brewery promotion at the 2014 Craft Brewers Conference (CBC) in Denver this April.
The annual conference put on by the Brewers Association in the United States attracts 7,000 brewing industry professionals each year.
The seminar – Return of the Gourdians – returning for its fourth year at the CBCs features US brewery industry veterans David Buhler, co-founder of Elysian Brewing Company, and Marty Jones, an independent craft brewery PR consultant.
“[Steve] brings an international flair to the Gourdians and a brewhouse full of brilliant thinking. His brewery has carried out a wide range of rule-breaking, fun-loving, attention-grabbing measures that have played a crucial role in his outfit’s success and fan loyalty. We’re calling him ‘the Greg Koch of Canada,’” Jones says.
Return of the Gourdians is billed as an “action-packed, standing-room-only, music-powered seminar on the essentials of brewery promotion.”
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