Buck-a-beer details confirmed, Ontario brewery announces participation
Picton – Ontario Premier Doug Ford and Minister of Finance Vic Fedeli today announced details for the “buck-a-beer” program at a news conference hosted at Barley Days Brewery in Prince Edward County.
The program will see the government-set minimum price of beer drop from $1.25 to $1.00 before tax and deposit. It will go into effect on Monday August 27, 2018.
Benefits offered to breweries that participate, noted as non-financial by Ford, include:
- Recognition by the LCBO
- Promotional discounts and promotional displays at the LCBO
- Advertising in LCBO literature
During the announcement, Ford said he trusts Ontario consumers to make responsible choices. He also indicated there are no tax incentives involved and tax payers’ money will not be used.
Currently, one of the lowest priced beers from an independent Ontario brewery is Cool Beer’s Stonewall Light which retails at $1.45 per 275 ml bottle.
Barley Days Brewery – one of the first breweries to open in Prince Edward County – has noted they plan to release a $1 beer created specifically for that price point.
It is unknown if any additional Ontario craft breweries will participate.
The government’s official announcement is available here.
Related Posts:
Ontario Craft Brewers association comments on Buck-a-Beer →
Base prices for cider and spirits going up this month →
Cool Beer Brewing joins buck-a-beer challenge →
