Posted February 10, 2016
Cameron’s Brewing introduces major rebranding
Oakville – Cameron’s Brewing Co. today announced its new rebranding effort including logo and label designs as it enters its nineteeth year of brewing.
The brewery retained CACTUS, a Toronto boutique design agency, to lead the re-branding effort.
“Cameron’s kept its iconic ‘Barley Man’ but dramatically updated his look and personality. For years, customers have been trying to get a glimpse of the enigma under his well-worn hat,” notes Cameron’s.
The brewery’s Auburn, Cream and Lager, now respectively called Ambear Ale, Cosmic Cream Ale and Captain’s Log Lager.
Say President Bill Coleman, “The packaging design for the launch of our new cans offered a great opportunity to dive deeper into the soul of the CAMERON’S brand and add a few layers of discovery. For example, our Captain’s Log Lager features a lighthouse and unveils the true story that the first lighthouse keeper in Oakville was also the first tavern owner in the 1830’s. With Ambear Ale, we pay homage to the complex and intelligent Canadian black bear.”
Rebranded 473 cans launch the week of February 15 at the LCBO and at the brewery retail store.
Cameron’s Ambear Red Ale
“The wild black bear has a lot in common with our Ambear Red Ale. Both are complex, intelligent and incredibly unique. This West Coast style ale uses caramel malt and citrusy Cascade mountain hops to create layers of delicious depth. Enjoy the generous hop aroma and smooth maltiness, followed by a tasty finish.”
Cosmic Cream Ale
“On clear nights, it seems as if you can reach out and touch the stars. Cosmic Cream Ale is the perfect companion for idyllic, curious nights beneath the constellations. Brewed with a cosmic blend of European hops for a fruity and floral backbone. This ale is fermented warm then laid to rest at a cold lagering temperature. The result is an elegant golden ale which is crisp, balanced and refreshing.”
Captain’s Log Lager
“Since 1836, many a Captain has used Oakville’s first lighthouse as a guiding light during their evening voyages. A true Oakville landmark, the first lighthouse keeper was also the town’s first tavern owner. Today, Captain’s Log is brewed with only the finest two-row malted barley and cold aged for a smooth, refreshing taste. Enjoy it while relaxing by the lake or after dark and make this a day worth an entry in your logbook.”