Posted May 4, 2017
Lake of Bays launches new branding, new beers
Baysville – Lake of Bays Brewing Co. has introduced a rebrand of its label and packaging design and artwork and launched three new core beers.
Its flagship Sparkhouse Red Ale remains, but outgoing are Crosswind Pale Ale, Rock Cut Lager, and 10 Point IPA making way for newcomers Switchback Pilsner (4.5%), Broken Axe APA (4.8%), and Oxtongue IPA (6.2%).
“Brewers Dan Unkerskov, Mike Pawlick, Andrew Walsh and Mark Campbell spent the winter concocting innumerable pilot batches for bold new brews,” say Lake of Bays.
“The updated design of our tall cans embraces our home in Ontario’s wilderness, a site of escape and discovery for many Canadians. The feeling of wanderlust, and of immersing oneself in the outdoors, is celebrated in our new brands with modern and compelling artwork that captures the awe-inspiring beauty of our region.”
These new beers are rolling out to the LCBO, The Beer Store, grocery stores, and establishments in Ontario.