Lake of Bays, NHL Alumni partner on collaborative beer line
Baysville’s Lake of Bays Brewing Co. today announced a partnership with the NHL Alumni Association that will produce an exclusive line of collaborative beers launching this Fall.
The NHL Alumni Association is a registered not-for-profit and charitable organization in Canada and the US serving as an advocate for greater quality of life benefits for all former NHL players.
Proceeds from sales of the new collaboration line will support the NHL Alumni.
First in the lineup is a lager says Lake of Bays founder and President, Darren Smith, slated for release in the Fall, with more to follow in October.
“We are extremely honoured that the NHL Alumni have chosen Lake of Bays Brewing Company to be their official beer and for us to be part of ‘Hockey’s Greatest Family”, notes Smith.
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