Lake of Bays partners with CFL Alumni on football-themed beers
Baysville, ON – Lake of Bays Brewing Co. today announced a new collaborative partnership with the CFL Alumni Association to produce a series of football-centric craft beers.
“We are excited to have entered into a partnership with a craft brewery in general and with Lake of Bays in particular,” said Leo Ezerins, executive director of the CFL Alumni Association. “This is going to be an exciting and fun experience for us, and for beer-loving football fans. I am also proud to tell you that a portion of proceeds from the sale of these beers will go to benefit the CFLAA Player Support Fund which assists former players and their families.”
In June 2013, Lake of Bays Brewing joined forces with the NHL Alumni Association to release a line of hockey-themed beers, of which it has already launched three including – Top Shelf Classic Lager, Johnny Bower China Wall Vienna Dark Lager, and Cujo Imperial Golden Ale released this week.
Lake of Bays and the CFL Alumni Association are interested in public feedback for its beer development – both sides are open to feedback directly or via Twitter using the hashtag #namethatCFLAAbeer.
Immediate release dates were not immediately available.
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