Name similarity forces rebranding of two Stack Brewing beers
Sudbury, ON – Trademark and naming disputes have run rampant amongst craft brewers in the United States, and now a Northern Ontario craft brewer is facing the same challenges.
Stack Brewing Co. is among the first and few brewers in Canada to face a naming dispute – the Sudbury brewery is rebranding its Friendly Moose India Pale Ale and Angry Moose Imperial IPA due to a naming similarity with another unnamed Canadian company.
“It’s with a heavy heart that I’m making this next post. Stack is growing and becoming noticed in the beer scene and we unfortunately appeared on someone’s radar,” writes Shawn Mailloux, Stack Brewing’s President. “Canada is only home to one Moose and we will be going through a rebranding of Angry Moose and Friendly Moose.”
According to CBC, Mailloux was contacted by Moosehead chief Andrew Oland who informed him the Saint John, NB brewery has the rights the word “moose” in relation to beer in Canada.
The brewery, which launched in 2012, increased its production capacity by up to 500% earlier this year with a $250,000 equipment expansion.
Mailloux says Stack Brewing is accepting new name submissions via Facebook, and is currently undecided whether they will stick with the Happy and Angry prefixes for their IPAs.
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