Culture

Posted May 22, 2018

Nine beverage & culinary itineraries launched in Brewery Discovery Routes 2018


Back for its fourth year, Brewery Discovery Routes offer local craft beer adventures across Ontario

Toronto – Brewery Discovery Routes released updated itineraries on May 12 with over 200 craft breweries, 40 craft cideries, 20 craft distillers, and dozens of Feast On restaurants and farmers markets to choose from. Each of the 9 curated itineraries suggests stops to enjoy the very best of local food and drink in southern Ontario.

Click here to discover +

New this year, Brewery Discovery Routes is doing a pilot in partnership with Craft Beer Passport to offer $2 12oz pours at select breweries, with more breweries to be added as the season continues. All breweries and itineraries can be found at www.brewerydiscoveryroutes.ca and 275,000 printed maps have been distributed across the province.

“Brewery Discovery Routes put craft beverage producers on the map, quite literally,” said Frances Pairaudeau, Project Manager of Brewery Discovery Routes. “Working with brewers, distillers, chefs at Feast On restaurants, cideries, and farmers, the Routes celebrate the bounty that Ontario has to offer and foster taste of place in our rural communities and beautiful countryside.”

Brewery Discovery Routes are a successful partnership between the Greenbelt Fund, Ontario Craft Brewers, Ontario Craft Cider Association, Ontario Craft Distillers Association, Ontario Beverage Network, Feast On, and 14 regional tourism offices. The routes encourage people to enjoy Ontario’s rural countryside and choose more local more often.

“For more and more Ontarians, eating and drinking local is their first choice as a point of pride and support for our local economy. Brewery Discovery Routes offer those local options as part of curated experiences in Ontario’s Greenbelt and countryside, making it easier than ever to have an authentic, local experience,” said Susan Murray, VP of Communications at the Greenbelt Fund.

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Participants are encouraged to share and tag photos from their adventures using #BrewRoutesON on Facebook, Twitter and Instagram for a chance to win delicious prizes.

While sampling is part of any brewery tour, participants are reminded to drink responsibly and establish a designtated driver if touring the Brewery Discovery Routes by car. Most breweries, cideries and distilleries have bottle shops on site so visitors can take their favourite craft beverage home to enjoy.

About Brewery Discovery Routes:

Brewery Discovery Routes offer best-of, curated culinary tourism experiences highlighting craft beer and cider, as well as local food, across Ontario making it easier to choose more local, more often. At www.brewerydiscoveryroutes.ca visitors will find 9 curated itineraries featuring over 200 breweries and 35 Feast On restaurants. The project is a partnership between Tourism Windsor Essex Pelee Island, Southwest Ontario Tourism Corporation, Grey County Tourism, Guelph Tourism, Hamilton Halton Brant Regional Tourism Association, Central Counties Tourism, Addington and Lennox County Economic Development Office, Ottawa Tourism, Peterborough and the Kawarthas Tourism, Prescott-Russell Tourism, Tourism Simcoe County, The County of Frontenac, The County of Prince Edward, The County of Hastings, Ontario Beverage Network , Ontario Craft Brewers, Ontario Craft Ciders Association, Ontario Hop Growers’ Association, Culinary Tourism Alliance, the Friends of the Greenbelt Foundation, and the Greenbelt Fund.

Contact:

Erica Woods
Communications Manager
Greenbelt Fund
Office: (416) 960-0001, ext. 306
Mobile: (647)834-5657
ewoods@greenbelt.ca

Frances Pairaudeau
Project Manager
Brewery Discovery Routes
Tel: (416) 587 2860
fpsustainableoptions@gmail.com

Additional Information & Quotes

Tourism Windsor Essex Pelee Island 

Local, fresh products showcase a pride of place at a myriad of innovative craft brewers and distillers, farmers markets, and dining establishments. In Windsor Essex Pelee Island, this is well defined through our terroir and rich heritage, which plays an integral role in shaping our Barrels, Bottles & Brews Trail.

Gordon Orr, Chief Executive Officer, Tourism Windsor Essex Pelee Island

Southwest Ontario Tourism Corporation

With deep agricultural roots, local food is more than a movement in Ontario’s Southwest, it’s a way of life. This local first focus is especially evident in our region’s craft brewers and a major reason so many great new breweries with unique brews are opening each year here in Ontario’s Southwest.

Jatinder Uppal, Associate Marketing Manager, Ontario’s Southwest

Grey County Tourism

As a partner in the Saints & Sinners Trail, Grey County is pleased to be part of the Brewery Discovery Routes map again in 2018. Where Saints & Sinners celebrates our craft alcohol producers and rich cultural history, the Discovery Routes map enriches those offerings with additional great experiences at our Feast On restaurants, farmers’ markets and scenic lookouts.

Philly Markowitz, Economic Development Officer, Grey County

Hamilton Halton Brant Regional Tourism Association

The True Brew Path is a wonderful way to experience Hamilton Halton Brant.  This self-guided path leads visitors to unique craft breweries and cideries where they can also experience local food at a variety of farmer’s markets and one-of-a-kind restaurants.  The True Brew Path is along the Grand River and the Niagara Escarpment, where the Bruce Trail and Hamilton’s Waterfalls can be explored all year round.

Adrienne Carter, Cultural & Partnership Manager, Hamilton Halton Brant Regional Tourism Association

Durham Tourism

With an already vibrant agricultural community it’s not surprising that Durham Region is quickly developing a reputation for harvesting award winning, craft beer and cider producers. The Durham Rural Routes & Dirty Boots starts with a patio view of the Lake Ontario waterfront and leads visitors through charming small towns, rural villages and past fields and farms.

“You can meet the brewer or growers and discover their partners’ offerings like beer butter tarts, crunchy beer brittle, wholesome spent grain bread, apple cider doughnuts, cheesy ale soup and even brew school. So much to discover!”

For more information, contact Durham Tourism Co-ordinator, Kristyn Chambers, at 1-800-413-0017

Peterborough & the Kawarthas Tourism

In Peterborough & the Kawarthas our vibrant local food and beverage scene is a vital part of the urban and rural mix that makes this region so unique. Brews, Bites and Barns is a great way for visitors to discover that the new wave in local cuisine is not new in Peterborough & the Kawarthas. For hundreds of years, the fruits of our centuries-old farmlands and passionate chefs, producers and makers have been, and continue to be the main ingredient in our local food scene. Blend that with the area’s long, storied history of brewing along Canada’s Treasured Waterway with today’s growing number of local craft beverage makers and you have the perfect pairing for a mouth-watering self-guided adventure”

Tracie Bertrand, Director of Tourism & Communications, Peterborough & the Kawarthas Economic Development

Food and Beverage (FAB) Region

Frontenac, Hastings, Prince Edward, Lennox & Addington Counties warmly welcome visitors to get a taste of what the Food and Beverage (FAB) Region has on-tap through the Greenbelt’s Brewery Discovery Routes.

Rebecca Lamb, Destination & Marketing Coordinator, The Corporation of the County of Prince Edward

Ottawa Tourism and Prescott Russell Tourism

The craft beer scene in the Ottawa region is compelling, comprehensive, and collegial. Local brewers are experimenting with new styles, taking inspiration from diverse places, styles, and ingredients, yet one thing remains constant—the sense of fun with which most people in the industry approach their work!

Michael Crockatt, President and CEO of Ottawa Tourism

Ontario Beverage Network

Ontario Beverage Network is delighted to again host the Brewery Discovery Routes enjoying its 4th year highlighting Ontario’s rich local, craft beer, cider and culinary offerings.

OBN works hard to bring visitors lively informative news of our craft breweries, cideries and distilleries and the events they are supporting and also act as a resource to these independent Ontario businesses.   We are pleased to support BDR as they introduce 9 handpicked local itineraries leading us through the beauty of Ontario to craft businesses that are helping our local economies thrive.

Chris Burek, Founder, Ontario Beverage Network

Feast On Progam, Culinary Tourism Alliance

“We’re thrilled to once again partner with the Greenbelt Brewery Discovery Routes. The community this effort creates is so special; it really is unique to Ontario. With Feast On™ certified restaurants showcased along the routes, it assists both visitors and locals alike in finding places to dine that are committed to supporting Ontario growers, producers, cider makers and brewers. That’s a win-win!”

Agatha Podgorski, Director of Community Engagement, Culinary Tourism Alliance

Ontario Craft Brewers

“Ontario’s craft beer market is thriving and our customers now have more access to a wide-ranging variety of local, high-quality flavours than ever before,” says Scott Simmons, President of Ontario Craft Brewers. “One of the best ways to experience craft brewing is to visit our local breweries. Through these customized tours, consumers can learn about the craft brewing process, experience new tastes and – most important – meet the faces behind the beer.”

Scott Simmons, President Ontario Craft Brewers

Ontario Craft Distillers Association

The Ontario Craft Distillers Association is delighted to be a part of the Brewery Discovery Routes Maps alongside other premium, independent, craft beverage producers using local ingredients and investing in communities through Ontario. “Distilleries’ stores are where you can find and sample the smallest of small batch offerings. Exceptional expressions of local spirit terroir, not ready to be scaled up by the pallet – a brandy distilled from a neighboring orchard’s bushel or a whisky with a 5-grain Ontario mash bill. Canadian distillers are the third largest food quality grain purchasers, drink local!

Sarah Waterston, VP of Communications, Ontario Craft Distillers Association

Ontario Craft Cider Association

Ontario Craft Cider Association’s mission is to ensure that Ontario is recognized as a centre for cider excellence and innovation in Canada.  Using only 100% Ontario grown apples and pears, our cideries add to the rural economy across the whole province, growing the agri food industry sector and invigorating Ontario’s rural tourism industry with cidery destinations.  We are delighted to partner with Brewery Discovery Routes Map to help grow the impact of local food and beverage consumption across the Province and our protected Greenbelt.

Richard Liu, Chair, Ontario Craft Cider Association

The Ontario Hop Growers Association

The Ontario Hop Growers Association is a not-for-profit association of hop growers, families and enthusiasts who are interested in supporting the growth of the hop industry in Ontario. With the strong growth in regional craft brewers and more than 75 hop farms, we are delighted to highlight our partnership with the Provinces independent craft beverage producers and local food advocates.

Hugh Brown, President, Ontario Hop Growers Association

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