Posted July 18, 2017
Order beer directly from new LCBO mobile app
Toronto – The LCBO today released a new version of its mobile app for Android and Apple allowing customers to order the retailer’s 5000 products from a smartphone.
The LCBO’s use of digital wallet platforms allows purchases to be made with a thumbprint, eliminating the need to input credit card information.
“To make purchases directly within the app was something they [customers] were looking for,” said Michael Eubanks, senior vice president, Information Technology and CIO. “With over 60 per cent of customer traffic coming from mobile devices it made sense to prioritize this feature.”
A video highlighting the app’s functions can be viewed here.