Steam Whistle Brewery cuts down on bottle returns with new Growler
Via Greener Ideas:
Canadians love ordering a bottle of Steam Whistle Pilsner on a hot summer day. There’s something about the sleek, green bottles that have resonated with people for years. But now, the iconic Toronto brewery is offering a memento to its beer-loving customers.
The company is adding green glass Growlers to their take-home offerings from the Roundhouse. The Roundhouse is a historic locomotive facility in downtown Toronto that Steam Whistle operates out of.
Josh Hillinger is Steam Whistle’s Retail Manager. He’s been working on this project because consumers have been asking for brewery-fresh beer and unique memorabilia.
“Glass growlers are a North American phenomenon, growing with consumer interest in craft beer. We’ve created a really original growler so that our fans can take fresh, draught-filled Pilsner home to share. The beer growler offers a nice alternative to a bottle of wine at dinner parties or social gatherings,” explains Hillinger.
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