Posted May 4, 2017

Waterloo Brewing rolls out new branding

Kitchener – Waterloo Brewing Co. today introduced full rebrand including a new brewery logo and artwork redesign of its four core beer including Waterloo Dark, Pilsner, IPA and Amber.

“The original label for Waterloo Dark featured an image of a wild boar”, says Gary Matthews, Waterloo Brewing’s Brewmaster,

“Over centuries, the wild boar has symbolized strength and courage. Beginning with our very first batch of Waterloo Dark in 1984, the words ‘Pour the Boar’ have inspired our brewmaster with the courage to craft wildly interesting beer, without the compromise of haste, inferior ingredients or passing trends,” explains the brewery.

Waterloo’s new cans and bottles are rolling out now to the LCBO and The Beer Store.


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